Маркетинг товаров класса «роскошь» на примере ОАО "Ювелиры Урала"
: магистерская диссертация

Tesis doctoral: Master's Thesis

Resumen

Analysts and marketers in the last two decades have noted the rapid growth of the luxury goods market. Despite the great interest on the part of scientists, practitioners and even philistines to luxury goods, there is still no unified theory of marketing and management of these goods in the scientific literature.
Fecha de adjudicación2017
Idioma originalRussian
Institución adjudicataria
  • Ural Federal University
SupervisorЮлия Анатольевна Мальцева (Supervisor)

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