Образ Екатеринбурга в представлениях его жителей как ресурс городского брендинга

: магистерская диссертация

Resumen

Consideration of the image of the city is represented through the prism of the classical and modern positions of the sociology of the city, the sociology of social space, the theory of symbolic interactionism and the concept of territory branding. The empirical study made it possible to identify the versions of the symbolic realities inherent in Yekaterinburg, and to test each of them as far as they are dominant in the representations of its citizens. Designed on the basis of a joint analysis of survey data and content analysis, the image of the city is a reflection of the most striking features of Ekaterinburg, which can be used to develop an integral branding concept.

Fecha de adjudicación	2017
Idioma original	Russian
Institución adjudicataria	Ural Federal University
Supervisor	Ольга Валерьевна Нотман (Supervisor)