This work is devoted to the study of translation of advertising texts from Russian to Chinese according to skpos theory. With the development of globalization, trade between countries is becoming more and more active, and many enterprises and business firms have started to implement transnational strategies and actively expand overseas markets. In the context of informationization, people began to pay special attention to advertising, which is an important means of transmitting information about goods and services. For this reason, the status of translation of advertising texts is gradually increasing, becoming an intermediary for transnational trade and cross-cultural communication. In recent years, Russian-Chinese economic relations have developed rapidly, and Russian products are sold in large quantities to the Chinese market. In this regard, the study of translation of Russian advertising texts into Chinese is very important and necessary at the current stage of development of intercultural relations. In the 1970s, a new translation theory appeared in Germany - functional translation theory, the main part of which is the theory of scope, addressing the problem of translation of advertising texts from a new perspective. The main idea of the theory is that translation is a special form of human activity, which has its own specific objectives, on the basis of which it is possible to use appropriate translation strategies and methods in the translation process. The purpose theory aims to translate ads from the original language, and this translation represents the target text. Therefore, in this work, the purpose theory can be successfully applied to translate advertisements. The theoretical and practical significance of this study is that, on the one hand, a new theory is found for the analysis of translated texts of Russian advertisements, and on the other hand, the results of the research can further strengthen and develop trade and cross-cultural communication. Russian-Chinese communication. trade and cross-cultural Russian-Chinese communication.
|Fecha de lectura||2021|
|Institución de lectura|
|Supervisor||Тамара Владимировна Куприна (Supervisor)|
Перевод русско-китайских рекламных текстов: магистерская диссертация
Гэ, М. Д. (Author). 2021
Tesis doctoral: Master's Thesis