Повышение клиентоориентированности компании в условиях нестабильной внешней среды
: магистерская диссертация

Tesis doctoral: Master's Thesis


The dissertation is devoted to increasing the customer focus of commercial banks in an unstable environment. The theoretical aspects of loyalty and customer focus are considered, a study of marketing tools aimed at achieving this goal is carried out. A project using lean manufacturing tools was also developed. During the study, a phased algorithm was created that combined all the components for implementing a truly customer-oriented approach in the organization.
Fecha de adjudicación2020
Idioma originalRussian
Institución adjudicataria
  • Ural Federal University
SupervisorМарина Анатольевна Илышева (Supervisor)

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