Портфель инновационных IT проектов как метод продвижения и развития бизнеса кондитерского предприятия “WOW Dessert”
: магистерская диссертация

Tesis doctoral: Master's Thesis


The relevance of the topic of the master's thesis is due to the possibility of practical application of the methodology for introducing a portfolio of projects to confectionery enterprises of small and medium-sized businesses. The scientific novelty of the research lies in the development of a methodology for introducing a portfolio of projects into confectionery enterprises and determining the main aspects of implementation. Results of work: a portfolio of projects for the confectionery enterprise "WOW Dessert" was developed. Practical value: the developed portfolio of projects can be implemented in any small and medium-sized confectionery enterprise. The economic efficiency of the measures proposed in the dissertation in the areas of research is due to the fact that the implemented information system will pay off in the eighteenth month after the start of its design and will subsequently bring a stable income to the company.
Fecha de adjudicación2020
Idioma originalRussian
Institución adjudicataria
  • Ural Federal University
SupervisorАлександр Николаевич Медведев (Supervisor) & Марина Александровна Медведева (Supervisor)

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