The study is devoted to improving the quality of editorial preparation of the newspaper "Vector" on the basis of editorial analysis of the corporate press. The study was the analysis of Russian corporate editions (structural and visual-printing features). The author comes to the conclusion that the majority of corporate newspapers need updating. The features of the newspaper "Vector" (2016-2017 issues) were analyzed and a survey of readers and experts was conducted. An update of the model of the corporate newspaper "Vector" was undertaken. The newspaper acquired the appearance of a business corporate publication. The content of the newspaper became more diverse and closer to the reader, feedback was organized. The design of the newspaper has become modern, concise and restrained. Visual emphasis was placed on increasing the amount of illustrative material. There was an electronic version of the corporate newspaper "Vector".
|Fecha de adjudicación||2018|
|Supervisor||Ольга Викторовна Климова (Supervisor)|
Редакторская подготовка корпоративной газеты "Вектор": магистерская диссертация
Серкова, Е. В. (Author). 2018
Tesis doctoral: Master's Thesis