The accelerated pace of logistics and information systems development, as well as increasing competition in the freight market, are making new approaches to the pricing in this market in demand. The purpose of the master thesis is the development and testing of the price adaptation mechanism for the company engaged in automobile cargo transportation. The thesis deals with theoretical and applied issues of pricing process at the enterprise. Educational and research literature, statistical data of the Federal State Statistics Service, accounting data of the “TK ISTOK-AvtoTrans” company, as well as corporate statistics data were used as data for the research. The price adaptation mechanism for the trucking company was developed. The mechanism consists of five consecutive stages, during which the optimal price for the freight service is determined. It is also assumed that the pricing process is constant and continuous which contributes to the sustainability of the enterprise in the market, its positive development and profit growth. The proposed price adaptation mechanism develops the methodological basis for analyzing the financial and economic activities of the automobile cargo transportation enterprise and expands its pricing opportunities. The developed mechanism was tested at the “TK ISTOK-AvtoTrans” enterprise, and a set of optimal prices for various directions of freight transportation was proposed for the company. The thesis also identified areas for improving the developed mechanism.
|Fecha de adjudicación||2019|
|Supervisor||Оксана Михайловна Шубат (Supervisor)|