20142022

Resultado de pesquisa por ano

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Perfil pessoal

Research interests

English language proficiency: C1

Area of research: Marketing research in different markets

Supervisor’s research interests:

  • Management marketing in the Sphere of Culture and Art;
  • Service Marketing and Consumer Behavior;
  • R&D and Knowledge Management;
  • Digital Marketing;
  • Human Resource Management

Supervisor’s specific requirements to prospective PhD students:

  • Field of study: 38.06.01 Economics

Additional publications (WoS):

  • Mechanism of information model development for company brand assessment within marketing strategy.
    Authors: Astratova, Galina; Sinicin, Evgenii; Toporkova, Elena;... Karabanova, Irina;
    Published: 2017 in Aebmr-advances in Economics Business and Management Research
  • Tendencies of marketing development on market of education services in field of culture and arts.
    Authors:  Astratova, Galina; Toporkova, Elena; Azarenkov, Leonid; Karabanova, Irina.
    Published: Jun 2017 in Aebmr-advances in Economics Business and Management Research.
    DOI: 10.2991/TTIESS-17.2017.5
  • On Application of Occupational Standards in Training Bachelors and Masters in Economics and Housing and Public Utilities Management.
    Authors:  Astratova, Galina, V; Shklyaeva, Nadezhda A.
    Published: 2018 in Upravlenets-the Manager.
    DOI: 10.29141/2218-5003-2018-9-1-6
  • Assessment of HR competencies in housing and communal utility services taking into account consumer perception.
    Authors:  Dobrosavljevic, Andrea; Urosevic, Snezana; Astratova, Galina V.
    Published: Mar 2019 in Upravlenets-the Manager.
    DOI: 10.29141/2218-5003-2019-10-1-7

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