ВЫЗОВЫ НОВОГО ТЫСЯЧЕЛЕТИЯ: ОСОБЕННОСТИ И ПРОБЛЕМЫ СОВРЕМЕННОГО МЕДИАРЫНКА СПЕЦИАЛИЗИРОВАННЫХ СМИ

Евгений Владимирович Олешко, Екатерина Вадимовна Хижная

Resultado de pesquisa: Articlerevisão de pares

Resumo

In this article tendencies, characteristic for specialized mass media development and conditions of convergence are being analyzed. Various options contributing to the growth of their competitiveness are presented. As authors prove, specialized mass media can develop and be transformed quite successfully, keeping all the typological advantages and particularities. At the same time, system connections with social networks’ users of and interaction with target audience are being achieved.
Título traduzido da contribuiçãoChallenges of the new millennium: features and problems of the specialized mass media’ modern media market
Idioma originalRussian
Páginas (de-até)55-63
Número de páginas9
RevistaИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume113
Número de emissão2
Estado da publicaçãoPublished - 2013

GRNTI

  • 19.41.00

Level of Research Output

  • VAK List

Impressão digital

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