ГЕНЕЗИС ИНТЕРНЕТ-ИЗДАНИЙ И ПРОДВИЖЕНИЕ БАНКОВСКИХ УСЛУГ В КОМПЛЕКСЕ МАРКЕТИНГА

Resultado de pesquisa: Articlerevisão de pares

Resumo

The article considers the genesis of online publications as platforms for promoting various forms of content, identifies the stages of formation of online publications and defines the features of each stage. The authors consider online publications from two interconnected points of view: marketing mix and banking services promotion. The article shows the fundamental differences in the use of online publications to promote banking services at each stage. In conclusion, the authors formulate the definition of an online publication and summarize its functionality in terms of promoting banking services.
Título traduzido da contribuiçãoThe Genesis of Online Publications and Promoting Bank Services in the Marketing Complex
Idioma originalRussian
Páginas (de-até)184-186
RevistaГлобальный научный потенциал
Número de emissão11 (104)
Estado da publicaçãoPublished - 2019

GRNTI

  • 19.21.00

Level of Research Output

  • VAK List

Impressão digital

Mergulhe nos tópicos de investigação de “ГЕНЕЗИС ИНТЕРНЕТ-ИЗДАНИЙ И ПРОДВИЖЕНИЕ БАНКОВСКИХ УСЛУГ В КОМПЛЕКСЕ МАРКЕТИНГА“. Em conjunto formam uma impressão digital única.

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