ИЗМЕНЕНИЯ ТИПОВ ФИНАНСОВОГО И ПОТРЕБИТЕЛЬСКОГО ПОВЕДЕНИЯ НАСЕЛЕНИЯ В УСЛОВИЯХ ПАНДЕМИИ COVID-19

The authors made an attempt to typologize the financial and consumer behavior of the population, designed to reflect those changes in the decisions of people of a financial nature that are made and implemented on a daily basis. The theoretical basis of the typology was the conceptual approaches to the analysis of the behavior of D. Kahneman, A. Tversky and R. Thaler; The source of practical information is the processed and analyzed questionnaires on extended surveys conducted as part of the assessment of the level of financial literacy and behavior of the population of the Sverdlovsk region by the authors as part of the research group of the Regional Center for Financial Literacy (RCFG) of the Ural State University of Economics. As a result of the study, the authors propose types of financial and consumer behavior that have undergone changes under the influence of external stressful conditions during the period of quarantine restrictions - a decrease in income and uncertainty of expectations. The potential significance of the study lies in the ability to predict financial and consumer behavior during periods of socio-economic instability for government regulation of price shocks and tariff volatility in the consumer sector of the national economy.