The study was performed in the framework of the integrated communicative-pragmatic approach and its main purpose was to compare the key communicative strategies and tactics manifested in the corporate newspaper of the Ural Federal University (Uralsky Federalny) and the National Autonomous University of Mexico (Gazeta UNAM). Among the dominating strategies are “the circle” and “the appeal to values” which are implemented in these editions by common and individual tactics.
|Número de páginas||7|
|Revista||Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры|
|Número de emissão||23(4)|
|Estado da publicação||Published - 2017|
Level of Research Output
- VAK List