НЕМАТЕРИАЛЬНЫЕ АКТИВЫ МЕДИАПРЕДПРИЯТИЯ В КОНТЕКСТЕ ЭКОНОМИКИ ЗНАНИЙ

Светлана Александровна Болышева, Анастасия Сергеевна Макшакова

Resultado de pesquisa: Articlerevisão de pares

Resumo

The author studies and identifies the links between the cause and effects in the course of cardinal transformations of the modern society. Considering intensive movement of the new direction development in economy - economy of knowledge, it was proved that intangible assets as strategically important resources, that demand to be strongly reconsidered. In this regard the authors focus on the disclosure of the methodological bases, which are capable of explaining the value and a crucial role of intangible assets while g managing the media enterprise. The problem dealing with the lack of the methodological tools that help to reflect the value of intangible components in the price equivalent, is revealed by the authors.
Título traduzido da contribuiçãoIntangible assets of media enterprises in the context of the knowledge-based economy
Idioma originalRussian
Páginas (de-até)86-93
Número de páginas8
RevistaИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume132
Número de emissão4
Estado da publicaçãoPublished - 2014

GRNTI

  • 06.03.00

Level of Research Output

  • VAK List

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