The article examines and evaluates the basic concepts for determining the competitive status of an enterprise. The authors propose to apply the dynamic concept to assessing the competitiveness of companies with a well-grounded mathematical apparatus. If we take the main indicators of sources of competitiveness as coefficients of strategic positioning, operational efficiency and financial condition, then combining them into an integral indicator, we obtain a quantitative assessment of the competitive status of the economic entity under study. Practical calculations of competitiveness are made using the example of the Magnitogorsk Metallurgical Plant. The applied value of the assessment is that the identified factors of the dynamics of the competitive status should be taken into account in the course of forming the company's development strategy.
|Título traduzido da contribuição||APPLICATION OF THE DYNAMIC CONCEPT IN ASSESSING THE COMPETITIVENESS OF A METALLURGICAL ENTERPRISE|
|Número de páginas||6|
|Número de emissão||6 (208)|
|Estado da publicação||Published - 2020|
- 06.00.00 ECONOMY AND ECONOMIC SCIENCES
Level of Research Output
- VAK List