РЕФЛЕКСИВНОЕ ОСМЫСЛЕНИЕ ИДЕОЛОГЕМ ПРОПАГАНДА И АГИТАЦИЯ В КОНТЕКСТЕ СОВРЕМЕННЫХ РОССИЙСКИХ СМИ: АКСИОЛОГИЧЕСКИЕ ИЗМЕНЕНИЯ

The article is devoted to revealing the axiological changes in current ideology propaganda and agitation in Russian society. In the texts of modern media there is an active use of these ideologeme in the structure of reflexive statements (reflexives, metalinguistic statements) which represent a relatively complete statement containing the comment to used word or expression, for example: the word “propaganda” has become a dirty one; terrible word “agitation”; since Soviet times we have allergic to the word “propaganda”; forgotten word “propaganda”; I like the word “propaganda”; the word “propaganda”, “propagandist” are normal political terms. These examples record the presence near the ideologemes propaganda and agitation negatively charged units - dirty word, terrible word, allergic to the word, and positive neutral - the word is liked, the word is normal. Metalinguistic statements allow us to fix the axiological instability of these units: from a positive assessment (in the Soviet period) through a very negative to a neutral-positive (in the post-Soviet period) appraisal.