Resumo

The textbook outlines the basics of strategic management in an industrial enterprise. In particular, the concept and types of industrial enterprise strategies are considered, the methodological basis for the formation of corporate, business and functional strategies is described, as well as approaches to evaluating the effectiveness of the strategy and methods for selecting the optimal strategy of an industrial enterprise are presented.Meets the requirements of the Federal state educational standards of higher education of the latest generation.For undergraduate students studying in the areas of "Economics" and "Management", postgraduate students, teachers and specialists in the field of strategic management.
Título traduzido da contribuiçãoSTRATEGIC MANAGEMENT
Idioma originalRussian
Local da publicaçãoМосква
EditoraОбщество с ограниченной ответственностью "Научно-издательский центр ИНФРА-М"
Número de páginas263
ISBN (impresso)978-5-16-013815-2
DOIs
Estado da publicaçãoPublished - 2021

Série de publicação

NomeСер. Высшее образование: Бакалавриат (УрФУ)

GRNTI

  • 06.81.00

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