TRIGGER EFFECT OF THE LEVEL OF FINANCIAL LITERACY OPTIMIZATION OF FINANCIAL RESOURCES OF HOUSEHOLDS

The article formulates the author’s interpretation of financial literacy as a two-component term, based on its multifactorial nature, presents an analysis of the correlation between the level of financial literacy and the structure of household finances due to external market characteristics of financial decision making. The author has put forward a hypothesis about the need to include financial literacy in the list of available social qualities of a modern person, which has formed as people evolve socially. The assumption is formulated on the bifurcation effect of reference groups on the process of making financial decisions. Financial literacy is considered as a prismatic source for the formation of rational financial behavior, which is expressed in the adoption and implementation of financial decisions aimed at reducing the credit burden, developing savings potential, as well as optimizing the financial structure of households. A model of the process of distribution of financial resources of households is formed.