ЦЕЛЕВЫЕ РЕГИОНАЛЬНЫЕ ПРОГРАММЫ КАК ФОРМА ВОПЛОЩЕНИЯ МАРКЕТИНГА ТЕРРИТОРИИ

Resultado de pesquisa: Articlerevisão de pares

Resumo

This article reflects the basic arguments and factors in the development and success of the territory that is the basis of marketing strategy for the territory. A form of embodiment marketing site can be considered to be of regional target programs aimed at resolving the territorial socio-economic problems of any territory, as these programs are formed under specific exposure to the needs and requirements of a specific territory, with specific arguments, functioning and future prospects. Target regional development programme of the region is a form of embodiment of the marketing area, the development and implementation of the regional target program has a certain sequence of their implementation: from diagnosis to monitoring decisions, which directly depend on the economic development of the region.
Título traduzido da contribuiçãoREGIONAL TARGET PROGRAMS AS A FORM OF EMBODIMENT OF THE TERRITORIAL MARKETING
Idioma originalRussian
Páginas (de-até)419-422
RevistaФундаментальные исследования
Número de emissão5-2
Estado da publicaçãoPublished - 2015

GRNTI

  • 06.01.00

Level of Research Output

  • VAK List

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