Subject. Digitalization of economy necessitates new models for assessing the capabilities of enterprises to use advanced information and communication technologies. Therefore, it is important to scrutinize economic relations between business entities in terms of applying digital technologies within the activities of individual enterprises. Objectives. Our purpose is to introduce the concept of digital potential of the enterprise and develop possible methods for its quantification. Methods. The study employs general scientific methods of research. Results. We present our own methodology for assessing the digital potential of an enterprise based on the adaptation of the Networked Readiness Index and the global ICT Development Index for mini-economic level of management. The paper includes methods to measure the indicators of enterprise digital capacity as a percentage of the maximum level and methods to measure the parameters of these indicators on a percentage basis and in binary units. We considered a large holding company operating in the distribution system and made an empirical assessment of its level of digital potential application. Conclusions. Introducing the concept of enterprise digital potential and a methodology for its measurement will provide the management of enterprises with effective tools enabling to analyze and develop the use of advanced information and communication technologies.
- 06.00.00 ECONOMY AND ECONOMIC SCIENCES
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