@article{0354cc046e5e4b5cb536137aeb8c48f4,
title = "LOGICS HINDERING DIGITAL TRANSFORMATION IN CULTURAL HERITAGE STRATEGIC MANAGEMENT: AN EXPLORATORY CASE STUDY",
keywords = "Museum digitalization, Organizational transformation, Cultural strategic management, Cultural tourism, Digital strategy, MARKET ORIENTATION, MUSEUM VISITORS, TOURISM, INNOVATION",
author = "{De Bernardi}, Paola and Alberto Bertello and Shams, {S. M. Riad}",
year = "2019",
doi = "10.3727/108354219X15511864843876",
language = "English",
volume = "24",
pages = "315--327",
journal = "Tourism Analysis",
issn = "1083-5423",
publisher = "Cognizant Communication Corporation",
number = "3",
}