The global market for garments is in a period of transformation due to changes in structure and in patterns of consumption, as well as the next round of the technological revolution. Artificial intelligence is applied not only to sales and marketing but also to manufacturing and logistics. Artificial intelligence allows enterprises to become much more efficient in business, and customers can receive more personalized products and services. As part of the thesis, a system was developed for determining the appearance of a person by using a photo and artificial intelligence technologies. This function allows users to recommend outfits that fit their shape parameters as much as possible. The web application is made using the Flask Framework. The development language is Python. DLib and OpenCV libraries were used for processing photos.