Управление интегрированными маркетинговыми коммуникациями в сфере туристических услуг КНР
: магистерская диссертация

Tese do aluno: Master's Thesis

Resumo

The purpose of the research: development and scientific substantiation of theoretical provisions and practical recommendations for the management of integrated marketing communications, taking into account the specifics of the development of tourism industries in China and Russia.
Data do prémio2020
Idioma originalRussian
Instituição de premiação
  • Ural Federal University
SupervisorЮлия Анатольевна Мальцева (Supervisor)

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