Аннотация
| Переведенное название | Кампания по развитию бренда работодателя при позиционировании компании как лучшего работодателя Уральского региона: магистерская диссертация |
|---|---|
| Язык оригинала | Английский |
| Квалификация | Магистр |
| Учереждение |
|
| Научный руководитель/консультант |
|
| Состояние | Опубликовано - 2018 |
Отпечаток
Ключевые слова
Цитировать
}
Employer Branding Campaign for Positioning the Company as The Best Employer in The Ural Region : Master's thesis. / Tellez Ganya, Laura.
2018. 100 стр.Результат исследований: Квалификационная работа › Магистерская диссертация › Научно-исследовательская
TY - THES
T1 - Employer Branding Campaign for Positioning the Company as The Best Employer in The Ural Region
T2 - Master's thesis
AU - Tellez Ganya, Laura
N1 - Теллес Ганья Л. Employer Branding Campaign for Positioning the Company as The Best Employer in The Ural Region : магистерская диссертация / Л. Теллес Ганья ; Уральский федеральный университет имени первого Президента России Б. Н. Ельцина, Уральский гуманитарный институт, Кафедра управления персоналом и психологии. — Екатеринбург, 2018. — 100 с. — Библиогр.: с. 97-100 (23 назв.).
PY - 2018
Y1 - 2018
N2 - Master thesis is performed on 99 sheets (A4 format, font Times New Roman, font size 14, 1.5 line spacing), excluding attachments. Number of tables – 15 (excluding attachments). The number of figures – 28 (excluding attachments). Final qualifying work consists in Introduction, three chapters, conclusion and bibliography. In the theoretical part presents the definition of employer branding, importance of the topic and best practices. The practical part describes the general characteristics of the investigated company, opinion of experts about employer branding and the analysis of gathered employees and students data with average results. Based on these results, there was developed a proposal of employer branding campaign to position a company as the best employer in the Ural region. In conclusion there are explained findings and how the objective was achieved.
AB - Master thesis is performed on 99 sheets (A4 format, font Times New Roman, font size 14, 1.5 line spacing), excluding attachments. Number of tables – 15 (excluding attachments). The number of figures – 28 (excluding attachments). Final qualifying work consists in Introduction, three chapters, conclusion and bibliography. In the theoretical part presents the definition of employer branding, importance of the topic and best practices. The practical part describes the general characteristics of the investigated company, opinion of experts about employer branding and the analysis of gathered employees and students data with average results. Based on these results, there was developed a proposal of employer branding campaign to position a company as the best employer in the Ural region. In conclusion there are explained findings and how the objective was achieved.
KW - Управление персоналом
M3 - Master's Thesis
ER -