ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS

Результат исследований: Глава в книге, отчете, сборнике статейМатериалы конференцииНаучно-исследовательскаярецензирование

Язык оригиналаАнглийский
Название основной публикацииSGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II
ИздательSTEF92 Technology
Страницы89-93
Число страниц5
ISBN (печатное издание)978-619-7105-71-1
СостояниеОпубликовано - 2016
Событие3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts, SGEM 2016 - Albena, Болгария
Продолжительность: 24 авг 201630 авг 2016

Серия публикаций

НазваниеInternational Multidisciplinary Scientific Conferences on Social Sciences and Arts
ИздательSTEF92 TECHNOLOGY LTD
ISSN (печатное издание)2367-5659

Конференция

Конференция3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts, SGEM 2016
СтранаБолгария
ГородAlbena
Период24/08/201630/08/2016

Ключевые слова

    Предметные области WoS

    • Политика в области здравоохранения и мед.обслуживание
    • Общественные науки, Междисциплинарные труды
    • Социология

    Цитировать

    Arkhipova, E., & Obvintseva, O. (2016). ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS. В SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II (стр. 89-93). (International Multidisciplinary Scientific Conferences on Social Sciences and Arts). STEF92 Technology.
    Arkhipova, Elena ; Obvintseva, Olga. / ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS. SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II. STEF92 Technology, 2016. стр. 89-93 (International Multidisciplinary Scientific Conferences on Social Sciences and Arts).
    @inproceedings{1636a2b5cad24f5f8bae4f6f1177d758,
    title = "ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS",
    keywords = "efficiency, advertising, social advertising, social establishment",
    author = "Elena Arkhipova and Olga Obvintseva",
    year = "2016",
    language = "English",
    isbn = "978-619-7105-71-1",
    series = "International Multidisciplinary Scientific Conferences on Social Sciences and Arts",
    publisher = "STEF92 Technology",
    pages = "89--93",
    booktitle = "SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II",
    address = "Bulgaria",

    }

    Arkhipova, E & Obvintseva, O 2016, ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS. в SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II. International Multidisciplinary Scientific Conferences on Social Sciences and Arts, STEF92 Technology, стр. 89-93, 3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts, SGEM 2016, Albena, Болгария, 24/08/2016.

    ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS. / Arkhipova, Elena; Obvintseva, Olga.

    SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II. STEF92 Technology, 2016. стр. 89-93 (International Multidisciplinary Scientific Conferences on Social Sciences and Arts).

    Результат исследований: Глава в книге, отчете, сборнике статейМатериалы конференцииНаучно-исследовательскаярецензирование

    TY - GEN

    T1 - ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS

    AU - Arkhipova, Elena

    AU - Obvintseva, Olga

    PY - 2016

    Y1 - 2016

    KW - efficiency

    KW - advertising

    KW - social advertising

    KW - social establishment

    UR - https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=tsmetrics&SrcApp=tsm_test&DestApp=WOS_CPL&DestLinkType=FullRecord&KeyUT=000395722300012

    M3 - Conference contribution

    SN - 978-619-7105-71-1

    T3 - International Multidisciplinary Scientific Conferences on Social Sciences and Arts

    SP - 89

    EP - 93

    BT - SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II

    PB - STEF92 Technology

    ER -

    Arkhipova E, Obvintseva O. ADVERTISING EFFICIENCY EVALUATION IN SOCIAL ESTABLISHMENTS. В SGEM 2016, BK 1: PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION CONFERENCE PROCEEDINGS, VOL II. STEF92 Technology. 2016. стр. 89-93. (International Multidisciplinary Scientific Conferences on Social Sciences and Arts).