Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management (Chapter 9)

Hasina Idris, S. M. Riad Shams

Результат исследований: Глава в книге, отчете, сборнике статейГлаваНаучно-исследовательскаярецензирование

Язык оригиналаАнглийский
Название основной публикацииBusiness Models for Strategic Innovation
Подзаголовок основной публикацииCross-Functional Perspectives
ИздательTaylor and Francis Ltd.
Страницы125-151
Число страниц27
ISBN (электронное издание)9781351257916, 10.4324/9781351257923
ISBN (печатное издание)9780815367215
СостояниеОпубликовано - 1 янв 2018

Отпечаток

Marketing
Innovation
Industry
Relationship management
Stakeholders
Stakeholder relationships
Interaction
Relationship value
Economics
Innovation process
B2B relationships
England
Marketing practices
Target markets
Cricket
Service value
Economic growth
Wales
Service innovation
Value innovation

Предметные области ASJC Scopus

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Computer Science(all)

Цитировать

Idris, H., & Riad Shams, S. M. (2018). Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management (Chapter 9). В Business Models for Strategic Innovation: Cross-Functional Perspectives (стр. 125-151). Taylor and Francis Ltd..
Idris, Hasina ; Riad Shams, S. M. / Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management (Chapter 9). Business Models for Strategic Innovation: Cross-Functional Perspectives. Taylor and Francis Ltd., 2018. стр. 125-151
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Idris, H & Riad Shams, SM 2018, Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management (Chapter 9). в Business Models for Strategic Innovation: Cross-Functional Perspectives. Taylor and Francis Ltd., стр. 125-151.

Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management (Chapter 9). / Idris, Hasina; Riad Shams, S. M.

Business Models for Strategic Innovation: Cross-Functional Perspectives. Taylor and Francis Ltd., 2018. стр. 125-151.

Результат исследований: Глава в книге, отчете, сборнике статейГлаваНаучно-исследовательскаярецензирование

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Idris H, Riad Shams SM. Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management (Chapter 9). В Business Models for Strategic Innovation: Cross-Functional Perspectives. Taylor and Francis Ltd. 2018. стр. 125-151