The article analyzes the perception of multimedia texts (storytellings) of cognitive topics by the«digital» media generation in the process of reading them. The theoretical basis of the research is the author's socio-cultural concept of «analogue» and «digital» media generations, the model of information needs of M. V. Zagidullina, types of reading by S. K. Folomkina.First of all, the selectivity of perception of the respondents showed that information constant needs and special information needs are being met. The most comfortable ways of reading for respondents are introductory and viewing types, and the least popular is studying. On the one hand, this contradicts the traditions of perceiving the cognitive topic as an all-round deep study, cognition of all the essential properties of an object or a phenomenon. However, on the other hand, we believe that the results reflect the specifics of the reading / consumption of mass media by the «digital» media generation, their need for «reading-pleasure» in conditions of «information fatigue».
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