ВЫСТАВОЧНО-ЯРМАРОЧНАЯ ДЕЯТЕЛЬНОСТЬ НА УРАЛЕ: ТРАДИЦИИ И СОВРЕМЕННОСТЬ

科研成果: Article同行评审

摘要

The article presents a retrospective of the development of exhibition and fair activity in the Urals. Shown is one of the most important marketing tools in General and promotion in particular in the development of the Urals. Defined the modern features of functioning of exhibition and fair activity.
投稿的翻译标题Exhibition and fair activities in the Urals: traditions and modernity
源语言Russian
页(从-至)20-30
页数11
期刊Маркетинг в России и за рубежом
2
Published - 2015

GRNTI

  • 06.81.00

Level of Research Output

  • VAK List

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