ИМИДЖ ПОЛИТИЧЕСКОГО ЛИДЕРА В ЭПОХУ ЦИФРОВЫХ МЕДИА-ТЕХНОЛОГИЙ: ОСОБЕННОСТИ ФОРМИРОВАНИЯ

Александр Алиевич Керимов, Дмитрий Александрович Попцов

科研成果: Article

摘要

The problem of forming the image of a political leader using digital media technologies is, no doubt, urgent. The development of digital technologies and creation of new technological methods of political activity on their basis is happening so rapidly that researchers simply do not have time to comprehend the processes taking place. In this regard, any research that addresses this issue in a particular area is of great importance. The article discusses the features of using digital media in shaping the image of a political leader on the example of presidential elections in the United States and France. It is noted that new digital technologies at the present stage are the most effective mechanism for influencing the mass consciousness. Attention is also focused on the problems of combining traditional methods with new technologies in election campaigns.
投稿的翻译标题IMAGE OF A POLITICAL LEADER IN THE ERA OF DIGITAL MEDIA TECHNOLOGIES: FEATURES OF FORMATION
源语言Russian
页(从-至)366-370
页数5
期刊Известия Саратовского университета. Новая серия. Серия: Социология. Политология
20
3
DOI
Published - 2020

GRNTI

  • 11.00.00 POLICY AND POLITICAL SCIENCE

Level of Research Output

  • VAK List

指纹 探究 'ИМИДЖ ПОЛИТИЧЕСКОГО ЛИДЕРА В ЭПОХУ ЦИФРОВЫХ МЕДИА-ТЕХНОЛОГИЙ: ОСОБЕННОСТИ ФОРМИРОВАНИЯ' 的科研主题。它们共同构成独一无二的指纹。

引用此