КОРПОРАТИВНАЯ ПРЕССА: ОПРЕДЕЛЕНИЕ ПОНЯТИЯ, ТИПОЛОГИЧЕСКИЕ КРИТЕРИИ, СПЕЦИФИКА ФУНКЦИОНИРОВАНИЯ

科研成果: Article同行评审

摘要

This publication examines the main criteria which allows to relate a particular publication to the corporate media. The author distinguishes nine criteria of the latter and comes up with a definition of the corporate media. He also envisages the “core” and the “periphery” of the corporate media and considers their peculiarities and modern “typological transformations”.
投稿的翻译标题The corporate press: definition, typological criteria, specifics of functioning
源语言Russian
页(从-至)86-93
页数8
期刊Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
113
2
Published - 2013

GRNTI

  • 19.41.00

Level of Research Output

  • VAK List

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