Subject. The study examines effective methods and technologies for managing the parental labor, which will provide for higher quality of childhood human capital given they become more effective. Objectives. Our research analyzes the application of methods and techniques for managing the parental labor in today’s Russia. Methods. As a key methodological assumption, the study deals with activities for caring, socializing, raising up children from labor perspectives. Traditionally, parental labor is treated from sociological, economic and socio-economic perspectives. Herein parental labor is analyzed in terms of the managerial approach, which has never been used before to examine the phenomenon. Results. We pointed out six key techniques for managing the parental labor, i.e. management by results, objectives, deviation, needs and interests, and situational and preventative management. Parents were empirically found to almost refrain from using preventative measures to develop children’s health. Preventative activities for educational capital development embrace almost a half of human capital. Conclusions and Relevance. The article reviews the practice of applying the techniques for managing the parental labor and its results. The situational management is showed to be ineffective for ensuring sustainable demographic development of the country and increasing the quality of the future human capital. Capabilities for preventative management of parental labor will provide for higher quality of health, children’s education and the future of human capital nationwide. The findings may prove useful for public authorities and administrative bodies that articulate the national demographic and family policies in order to expand the list of techniques for managing the parental labor and improving performance indicators of respective programs.
- 06.00.00 ECONOMY AND ECONOMIC SCIENCES
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