МНОГОФАКТОРНОЕ МОДЕЛИРОВАНИЕ ОСНОВНЫХ ПРОБЛЕМ ПОВЫШЕНИЯ ФИНАНСОВОЙ ЭФФЕКТИВНОСТИ КОМПАНИИ В УСЛОВИЯХ НЕСТАБИЛЬНОЙ МАКРОЭКОНОМИЧЕСКОЙ СИТУАЦИИ

The scientific article discusses the issues of improving the financial efficiency of the company in an unstable economic situation. In modern conditions of fierce competition, unstable macroeconomic situation in the country and the world, constantly changing regulatory norms regulating the production activities of the organization, the increasing integration of the world economy and global globalization into our lives, the company for successful and profitable activities must meet the following parameters: competitiveness, solvency for its obligations, financial stability, the ability to quickly to adapt to the current realities, which it cannot affect in any way. Financial insolvency (bankruptcy) cannot fit into the features that characterize a stable functioning and profitable organization.