ПРОЯВЛЕНИЯ МУЛЬТИМОДАЛЬНОСТИ В ДИЗАЙНЕ

科研成果: Article同行评审

摘要

The article is devoted to variations of design multimodality within the framework of social semiotics and discourse theory, describing the simultaneity and holism of multimodal design texts in a socio-cultural context. The article gives a detailed analysis of multimodality in three directions: deep into the semiotic structure of the design product and the mental processes of its perception; in breadth - in numerous forms of organizing the interaction of communication participants; in time - in aspects of cultural citation. The author identifies and describes structural, citation, a priori multimodality and multimodal interaction. The a priori nature of multimodal perception and conventionality of multimodal design texts is considered as tools for achieving the goals of design communication.
投稿的翻译标题VARIATIONS OF MULTIMODALITY IN DESIGN
源语言Russian
页(从-至)6-18
页数13
期刊Артикульт
1 (41)
DOI
Published - 2021

GRNTI

  • 13.00.00 CULTURE. CULTURAL SCIENCES

Level of Research Output

  • VAK List

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