РЕКЛАМНЫЙ ТЕКСТ: КОМПРЕССИЯ VS ГИПЕРПЛЕОНАСТИЧНОСТЬ

科研成果: Article同行评审

摘要

Substantial and language mechanisms of the advertising text compression are being examined here, e.g. the special features of syntactic constructions’ selection and evaluative predication. Antinomy of strict quantitative parameters of the advertising text and redundancy of the commercial information are being examined on the basis of analysis of regular models of representations of the commercial special feature - hyperpleonasticity.
投稿的翻译标题Advertising text: compression vs hyperpleonasticity
源语言Russian
页(从-至)72-77
期刊Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
107
4
Published - 2012

GRNTI

  • 16.00.00 LINGUISTICS

Level of Research Output

  • VAK List

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