РОЛЬ НЕЙМИНГА ГОРОДСКИХ ОБЪЕКТОВ В ПОЛИКУЛЬТУРНОМ РАЗВИТИИ СОВРЕМЕННОГО ОБЩЕСТВА

科研成果: Article同行评审

摘要

At present in the conditions of increasing activation of advertising and information activities the main success factor is self-identification. Naming or a name creating process plays one of the principal parts in this activity. The article discusses the basic trends of naming in the real estate market of Yekaterinburg, moreover that the naming practice has gained a strong position in this area for a long time already. The article concludes that with the advent of naming in the real estate market the attitude of the residents of Yekaterinburg towards their home city and themselves is changing. It is clear that a housing estate of eliteor business class is just bound to have its own name which would reflect its status, image, position in the market. Thus beautiful and sonorous names especially those appealing to the Russian history, culture enrich not only the city but also a person and his or her individuality. It is individuality, universal values that come to the foreground in the polycultural world. That is why purchasing an accommodation in a house or a housing complex a person acquiresnot only an ownership of an apartment but also supports his or her status of the person possessing taste and status in society.
投稿的翻译标题The role of naming of city in the polycultural development of modern society
源语言Russian
页(从-至)99-103
页数5
期刊Вестник Челябинского государственного университета
15(370)
Published - 2015

GRNTI

  • 19.00.00 MASS COMUNICATION. JOURNALISM. MASS MEDIA

Level of Research Output

  • VAK List

指纹 探究 'РОЛЬ НЕЙМИНГА ГОРОДСКИХ ОБЪЕКТОВ В ПОЛИКУЛЬТУРНОМ РАЗВИТИИ СОВРЕМЕННОГО ОБЩЕСТВА' 的科研主题。它们共同构成独一无二的指纹。

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