СПОНСОРСТВО В УСЛОВИЯХ СТРАТЕГИИ ДИВЕРСИФИКАЦИИ

科研成果: Article同行评审

摘要

In today's ever-changing market conditions require the appropriate requirements of consumers and society as a whole matching set of marketing communications, including sponsorship.
投稿的翻译标题Sponsorship in the diversification strategy
源语言Russian
页(从-至)52-56
页数5
期刊Маркетинг в России и за рубежом
5
Published - 2014

GRNTI

  • 06.81.00

Level of Research Output

  • VAK List

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