СРАВНИТЕЛЬНАЯ ОЦЕНКА ЦИФРОВОГО ПОТЕНЦИАЛА ПРЕДПРИЯТИЙ

It is shown that the essence of the digital economy is the use of advanced digital technologies and modern socio-economic behavioral models for doing business. A number of threats to economic agents in the development of the digital economy are considered. It is shown that the development of the digital potential of economic systems is an important factor in overcoming these challenges. The authors highlighted a number of components of the digital potential of enterprise. The comparison of digital potential among enterprises of different size of the trade sphere has been made.