Investment in intellectual capital is of strategic importance for all sectors of the economy. In all the variety of approaches to managing intellectual capital, there are patterns and various factors that affect the companies’ investment strategies. The purpose of this article is to develop strategies for investing in intellectual capital under the influence of an internal fundamental variable - the value creation model. It is shown that service companies using the value shop model more often pay attention to human capital; and production companies based on the value chain focus on creating sustainable elements of structural capital - patent portfolios, programs, and databases. With the strengthening of network companies (value network) in the economy, the components of relational capital that affect the efficiency of the information infrastructure are developing. Based on the interpretation of the literature and illustrative examples, the supporting, transforming and network investment strategies are formalized; and their features are explained. The article contributes to the development of the theory of value creation processes for all stakeholders when applying differentiated approaches to the allocation of resources for the acquisition and creation of intellectual capital. The practical significance of the work is the possibility of applying strategies in the development of intellectual capital management policies in manufacturing and service companies and improving the business models.
- 06.00.00 ECONOMY AND ECONOMIC SCIENCES
Level of Research Output
- VAK List