摘要

The textbook outlines the basics of strategic management in an industrial enterprise. In particular, the concept and types of industrial enterprise strategies are considered, the methodological basis for the formation of corporate, business and functional strategies is described, as well as approaches to evaluating the effectiveness of the strategy and methods for selecting the optimal strategy of an industrial enterprise are presented.Meets the requirements of the Federal state educational standards of higher education of the latest generation.For undergraduate students studying in the areas of "Economics" and "Management", postgraduate students, teachers and specialists in the field of strategic management.
投稿的翻译标题STRATEGIC MANAGEMENT
源语言Russian
出版地点Москва
出版商Общество с ограниченной ответственностью "Научно-издательский центр ИНФРА-М"
页数263
ISBN(印刷版)978-5-16-013815-2
DOI
Published - 2021

出版系列

姓名Сер. Высшее образование: Бакалавриат (УрФУ)

GRNTI

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指纹 探究 'СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ: учебное пособие' 的科研主题。它们共同构成独一无二的指纹。

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