ТЕОРЕТИЧЕСКИЕ И ИСТОРИЧЕСКИЕ ЭЛЕМЕНТЫ МАРКЕТИНГА ТЕРРИТОРИИ

This article reflects the basic structural elements of a regional marketing, which is based on different image strategy, the regional development program of the region, infrastructure strategy, which directly depend on the economic development of the region. The article gives a rationale for the original concept of the historical and theoretical development and patterns of development of elements of territorial marketing. It is noted that the marketing area based on socio-economic, organizational-economic and institutional-economic mainstream in society, relationships, and himself makes to the relationship their own requirements. As the authors point out that to date, Russia has not formed the economic environment for marketing activities as an integrated management system in accordance with this considering features of the marketing area in Russia.