Subcultures of the “Analogue” and the “Digital”: Prospects of Intergenerational Communication: book chapter

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摘要

One of the signs of the post-literacy era is the emergence of a communication gap between people with a limited set of forms of literacy, which often complicates intercultural and intergenerational dialogue. This allows us to single out holistic media generations, the distinctive features of which are not only different generational media practices, often in mismatched media environments, but also different thematic vectors of interests, which generally characterize generational media subcultures. Based on the author’s sociocultural concept of media generations and the use of the Sketch Engine, a modern cloud tool for studying large text collections, arrays of frequency vocabulary of text media corpora were formed, thematic repertoires of media intentions focused on the typically “analogue” and typically “digital” media generations are revealed. The comparative analysis made it possible to identify the dominant vocabulary groups that we identify as markers of generations that complement the characteristics of generational media subcultures. The markers of the typically “analogue” media generation are the topics of family, person in work, state and power, history of the country, and the typically “digital” one is the topics of business, labor, state and public order, family, entertainment.
源语言English
主期刊名 Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity
主期刊副标题monograph
出版地点Екатеринбург
出版商Издательство Уральского университета
550-572
页数23
ISBN(印刷版)978-5-7996-3081-2
DOI
Published - 2020

GRNTI

  • 04.11.00

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