In this paper we consider needs development problem of the individual in the tech revolution period in terms of marketing. Applying the term "Axiology of needs" that displays the spiritual and worth development of the individual and the process of transition to the concept of social-ethical marketing. Spiritual development of the individual is part of the development of society and the emergence of higher needs. Charity as a form of spiritual needs of persons performs an integral part of the socio - ethical society. Helping people with disabilities we have seen as a process of becoming a new spiritual community with qualitatively new values and outlook on life. The project aims to create an educational program for training and retraining of people with disabilities through the use of an inclusive approach in the educational process. Inclusive education involves coeducation persons with disabilities and of physically healthy students at the university, on the general education program.