he topic of this research becomes a part of the study of different forms of authorial "Ego" in Internet texts. Blog Belonika interesting the personality of the author, and the author's unique narrative strategy. The first part is devoted to information and communication specifics of modern Russian blogosphere. The second part deals with questions of the communicative behavior and its structure, different classifications of the basic types of bloggers and understanding of characteristics of their communicative behavior. The third part is devoted to the analysis of the communicative model blogger Veronica Belotserkovskaya and set of her voice masks used to create her online identity.