This work for students of the incumbent Russian President V.V. Putin, broadcast by Japanese national newspapers "Yomiuri" and "Asahi." Based on the analysis of newspaper publications and publications in the period November 2015 - June 2016 revealed the main characteristics of the image formed taking into account the specifics of the selected publications. Within the framework of the survey conducted among Japanese students at Osaka University in Osaka Japan, the image of Russia and the Russian president drawn up at the present stage is in the minds of the Japanese public. Based on the results of the search, the image of Putin, the newspaper publication being formed, and the image of the Japanese audience that really exists in the mind are compared. The obtained results allow to estimate the availability of information on how this occurs, and also to see the real picture of the ideas existing around the figure of V.V. Putin in Japan.