Развитие ресторанной культуры Екатеринбурга и особенности потребительского поведения жителей города
: магистерская диссертация

学生论文: Master's Thesis

摘要

In the final qualifying work, the dynamics of the development of restaurant culture, as well as the catering market of Yekaterinburg, are analyzed. The models of consumer behavior of city residents, as well as factors affecting their choice, are identified. The work combines the classical approach of psychographic analysis of consumer behavior with the study of trends existing in the catering market, which forms a certain novelty of the study.
奖励日期2019
源语言Russian
奖励机构
  • Ural Federal University
导师Александра Ивановна Дмитриева (Supervisor)

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