Structure of master's thesis includes introduction, three chapters, conclusion, list of used sources and applications. The first Chapter analyzes the macroeconomic indicators of Ekaterinburg and the study of the modern types of commercial real estate. The second Chapter discusses the concept of a development project of the outlet center as a new shopping format to Yekaterinburg. In the third Chapter evaluates the effectiveness of the implementation of this development project on the example of the construction of the outlet center. Master thesis contains 122 pages of printed text, in the thesis presented 34 figures, 26 tables, list of references includes 60 items.