Совершенствование методического инструментария для оценки уровня удовлетворенности пользователей интернет-банкинга (на примере клиентов иракских банков)

: магистерская диссертация

摘要

The master's thesis is devoted to the development of methodological aspects of assessing the degree of customer satisfaction with remote banking services. The purpose of the research is to develop a methodology for analyzing customer's opinion about the quality of online banking services and a statistical evaluation of results. The paper concludes that increasing the availability and reliability of Internet banking increases the level of user satisfaction and contributes to improving the competitiveness of Iraqi banks in the context of digital transformation of society.

奖励日期	2020
源语言	Russian
奖励机构	Ural Federal University
导师	Елена Геннадьевна Шершнева (Supervisor)