Совершенствование методического инструментария для оценки уровня удовлетворенности пользователей интернет-банкинга (на примере клиентов иракских банков)
: магистерская диссертация

学生论文: Master's Thesis


The master's thesis is devoted to the development of methodological aspects of assessing the degree of customer satisfaction with remote banking services. The purpose of the research is to develop a methodology for analyzing customer's opinion about the quality of online banking services and a statistical evaluation of results. The paper concludes that increasing the availability and reliability of Internet banking increases the level of user satisfaction and contributes to improving the competitiveness of Iraqi banks in the context of digital transformation of society.
  • Ural Federal University
导师Елена Геннадьевна Шершнева (Supervisor)